Built for owners who are on the job when inquiries arrive.

Lead Desk suits owner-run service businesses that get inquiries through a website form and use Google for email. Here’s how to tell if that’s you, what it does with typical requests, and where our work stops.

Who it’s for

Home-service businesses, first.

HVAC, plumbing, electrical, roofing and remodeling companies with a few to a few dozen staff, where the owner or one office person handles inquiries between jobs.

A good fit if

  • Inquiries arrive through a form on your website
  • You send customer email from Gmail or Google Workspace
  • Evening and weekend inquiries wait until someone is free
  • You’d like to know which inquiries to call first
  • You want to own the setup rather than rent software

Probably not a fit if

  • You already use an all-in-one platform with automatic replies
  • Your email is Microsoft 365 or Outlook only
  • Most inquiries arrive by phone or text, not a form
  • You get fewer than two web inquiries a week
  • You handle health, payment or other sensitive data in the form

Example inquiries

What happens to four typical requests.

Fictional messages to the sample heating company, processed by the Lead Desk rules engine. Results are shown exactly as the engine produced them.

“Our furnace stopped last night and we have no heat. Two kids at home. Can someone come today? It was making a loud banging noise before it died.”

Sam Ortiz · Today 2:14 PM · during office hours

hot · 90Urgent

Reply: the urgent acknowledgement, which asks the customer to call and includes gas-safety advice.

Next action: Call now. Marked urgent.

“Hi, we would like a quote to replace our 20-year-old AC with a heat pump before next summer. The house is about 1,800 sq ft and we are flexible on timing.”

Lee Park · Mon 9:40 PM · after hours

warm · 55

Reply: the after-hours acknowledgement with your booking link, sent that evening.

Next action: Reply within 2 business hours.

“Could we book a seasonal tune-up for our boiler sometime in November? Mornings are best for us.”

Priya Nair · Today 10:05 AM · office hours

warm · 53

Reply: the office-hours acknowledgement. Three follow-ups if there’s no answer.

Next action: Reply within 2 business hours.

“We offer SEO services and backlinks to rank your website #1. See https://a.example https://b.example https://c.example”

Mark · Today 6:03 AM

Spam

Reply: none. Logged in the tracker so nothing is lost, with no alert to you.

Next action: Nothing to do. Logged as spam, no reply sent.

Step through these in the demo

Custom automation

Beyond Lead Desk, scoped one process at a time.

Some processes don’t fit a standard service: a weekly numbers email, filing form responses, keeping two records in step. We can scope these as custom projects.

  • Free first conversation to check the process is worth automating. Our readiness check helps.
  • A written plan with the steps, what stays manual and a fixed price, before any work starts.
  • Built in your accounts, so you own the result.

We haven’t delivered a custom project yet, so we don’t publish a starting price. Lead Desk is our focus.

Describe a process

Boundaries

What we don’t offer.

So there’s no confusion, these are not Banira services. Some may be considered later; none is available.

AI receptionist or voice agent

We don’t answer calls on your behalf.

Dialler or call service

No outbound or inbound calling product.

Text messages (SMS)

Needs a paid telephony service. Not offered.

Cold-outreach tools

Lead Desk replies to people who contacted you. It doesn’t send marketing.

Autonomous AI agents

Messages are fixed templates you approved.

Microsoft 365 version

Lead Desk runs on Google only.

Not sure where you fit?

Tell us how inquiries reach you today. We’ll tell you plainly whether Lead Desk helps.

Discuss your workflow