Guides for handling inquiries well.
Useful whether or not you work with us. Figures link to their sources, and we say where a source has something to sell.
Guides
Research · 8 min
How fast should you reply to a web inquiry?
What the response-time studies measured, what they don’t prove, and a sensible target.
ReadGuide · 6 min
Make sure automated emails reach the inbox
SPF, DKIM and DMARC in plain English, and how they apply to Lead Desk.
ReadInteractive · 3 min
Before you automate: a 10-question check
Is your process ready, does it need tidying, or isn’t it worth it yet?
Start the check