Lead Desk · our first service

Every new inquiry answered, sorted and followed up.

Lead Desk replies to each web inquiry with a message you approved, scores it so you know who to call first, alerts you, and follows up politely until the customer answers. It runs in your own Gmail and Google Sheets.

Discuss Lead Desk Try the demo
01 · SaveRecorded in your sheet

Each inquiry becomes a row in a Google Sheet you own, even if an email later fails.

02 · CheckSpam and duplicates filtered

Link spam, bots and accidental double submissions are caught before anything is sent.

03 · ReplyYour approved message

Office hours, after hours or urgent, sent from your Gmail.

04 · ScoreWho to call first

A 0–100 score with readable reasons, and an alert to you.

05 · Follow upDays 1, 3 and 7

In the same thread, stopping when the customer answers.

Approved replies

The right first reply, in your words.

We write three acknowledgements with you: one for office hours, one for after hours, and one for urgent requests that tells the customer to call you. Lead Desk chooses between them using your hours and your urgent words.

Replies never repeat what the visitor typed. The customer’s first name is used only after links, symbols and formulas are stripped out.

Approved templateAfter-hours acknowledgement
To
Lee Park <lee.park@example.com>
Subject
We got your request — Northfield Heating & Air
Hi Lee,

Thanks for contacting Northfield Heating & Air about new system installation. We're closed right now, but your request is first in line when we open — we'll reply within 2 business hours of opening.

You can also pick a time yourself: https://cal.com/northfield-demo/estimate

Dana Reyes
Northfield Heating & Air
(555) 010-4477

Reply "stop" and we won't send further follow-ups.
Sample reply generated by the rules engine from the fictional Northfield configuration.

Priority rules

A score you can read, not a black box.

Each inquiry gets points for the things that matter to your business: a high-value service, urgent wording, a phone number, a detailed message, and whether it’s inside your service area. Every point comes with its reason.

The score decides the order you call people in and how many follow-ups they get. It never decides whether someone gets a reply.

Priority rulesPriya Nair
53/ 100warm
  • +18Seasonal tune-up (medium value)
  • +10phone provided
  • +10detailed message
  • +15inside service area
Each point has a reason you can read. Weights are set during setup.

Follow-up schedule

Persistent, then quiet.

If the customer hasn’t answered, Lead Desk sends up to three short follow-ups in the same email thread, on days 1, 3 and 7. Cold inquiries get one.

  • A reply check runs every hour. A customer’s answer stops the follow-ups at the next check.
  • Out-of-office replies don’t count, so follow-ups continue.
  • “Stop” or “no thanks” marks the lead unsubscribed.
  • Set a lead to booked, won, lost or manual and its follow-ups stop.
Follow-up scheduleMarcus Bell · hot
  1. Follow-up 1Sat, Oct 17, 11:20 AMsent
  2. Follow-up 2Mon, Oct 19, 11:20 AMstopped
  3. Follow-up 3Fri, Oct 23, 11:20 AMstopped

A reply check runs every hour. When Marcus answers, the next check stops the remaining follow-ups.

Dates from the engine's plan for a sample inquiry received Fri 11:20 AM.

Owner alerts

Know what needs you, without watching the inbox.

You get an email for each new inquiry with its score and the customer’s details, and a summary at 7:00 every morning: new leads, customers who replied, and anything that needs your attention.

If a reply can’t be sent, the inquiry is still saved, marked needs attention, and listed in your summary. Errors go to a log sheet and to you, at most once an hour.

Owner alertIllustrative email preview

[WARM] Lee Park — New system installation

New lead: Lee Park — New system installation
Score 55/100 (warm)

Email: lee.park@example.com
Phone: —
ZIP: 02446
The alert goes to the owner's inbox. Content from the engine; layout illustrative.
Daily summary · 7:00[Lead Desk] Daily summary
Lead Desk — last 24 hours

New leads: 5 (hot 2)
Waiting on a reply: 3
Customers who replied (please follow up personally): 1
Needing your attention: 1

• [replied] Marcus Bell — Heating or AC repair — marcus.bell@example.com
• [needs-attention] Chris Dunn — Heating or AC repair — chris.dunn@example.com
Built from the fictional sample records in the format Lead Desk sends. The real email also shows your remaining daily email quota and a link to your sheet.

What you receive

A working setup in your Google account.

This is what a Lead Desk client gets. It’s delivered in your own Google tools, not a Banira app.

Included

  • A Google Sheet tracker you own: every inquiry, its score, status and follow-ups
  • The Lead Desk script, attached to that sheet, with minimal permissions
  • Six approved messages: three replies and three follow-ups
  • Your priority rules, hours, urgent words and service area
  • Owner alerts and the 7:00 daily summary
  • Connection to your website form, or a Google Form we set up
  • A test run that sends nothing, then one live test with addresses you control
  • A handover note, including how to pause everything in about ten seconds
  • 30 days of fixes after go-live

Not included

  • A Banira dashboard or app. The interface on this site is a sample; Workspace is a concept.
  • Text messages, calls or a voice assistant
  • AI-written replies. Messages are fixed templates you approved.
  • Microsoft 365 / Outlook. Lead Desk runs on Google only.
  • Changes to your website beyond pointing its form at Lead Desk

Ongoing monitoring and small changes are available as Care.

  1. Your website formA customer sends an inquiry
  2. Your Google SheetEach inquiry becomes a row you own
  3. Apps Script, in your accountApplies your rules and schedule
  4. Your GmailSends the approved reply and follow-ups
  5. YouAlert, daily summary, and the next action
Where Lead Desk runs. Everything inside the outline lives in your Google account. Banira does not keep a copy of your inquiries.

Current limits

What to know before you decide.

Lead Desk v1.1 limits and verification status
AreaLimit
Email volumeGoogle limits automated email: about 100 recipients a day on a free Gmail account, more on Google Workspace. Lead Desk keeps part of the quota for your own alerts.
TimingReplies are sent when the form submission is processed. Follow-ups and reply checks run hourly, so they can be up to an hour after they’re due.
ChannelsEmail only. No SMS, calls or chat.
PlatformGoogle (Gmail, Sheets, Apps Script). Not available for Microsoft 365.
UnderstandingRules match words and fields. Unusual wording can be scored lower than a person would score it.
VerificationLead Desk v1.1 passes 53 automated tests run against simulated Google services. It has not yet run in a real client account; each installation is tested live in your account before it goes live.

See if Lead Desk fits how you work.

Setup is $490 one-off ($290 for the first 3 founding clients). Founding clients pay once it’s live and working.

Discuss Lead Desk Pricing details

Lead Desk · rule

Approved replies

Every message a customer can receive is written with you and approved before go-live. Lead Desk picks one of three acknowledgements by time and urgency, fills in the customer's first name (cleaned) and your details, and never repeats what the visitor typed.

Approved templateUrgent acknowledgement
To
Sam Ortiz <sam.ortiz@example.com>
Subject
We got your request — Northfield Heating & Air
Hi Sam,

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at (555) 010-4477. Otherwise we'll contact you as soon as possible.

Dana Reyes
Northfield Heating & Air
(555) 010-4477

Reply "stop" and we won't send further follow-ups.
Sample reply generated by the rules engine from the fictional Northfield configuration.

Templates in the sample configuration

Office hoursack
Hi {{first_name}},

Thanks for contacting {{business_name}} about {{service}}. Your request is with our team and we'll reply {{response_window}}.

If you'd like to pick a time now, you can book here: {{booking_url}}

{{signature}}
After hoursack_after_hours
Hi {{first_name}},

Thanks for contacting {{business_name}} about {{service}}. We're closed right now, but your request is first in line when we open — we'll reply {{response_window}} of opening.

You can also pick a time yourself: {{booking_url}}

{{signature}}
Urgentack_urgent
Hi {{first_name}},

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at {{phone}}. Otherwise we'll contact you as soon as possible.

{{signature}}
Follow-up 1followup_1
Hi {{first_name}},

Just checking you saw our reply about {{service}}. If it's still needed, you can book a time here: {{booking_url}} — or simply reply to this email.

{{signature}}
Follow-up 2followup_2
Hi {{first_name}},

Following up once more in case the timing wasn't right. We're happy to answer any questions before you decide.

{{signature}}
Follow-up 3followup_3
Hi {{first_name}},

This is our last note so we don't fill your inbox. If you still need help with {{service}}, reply any time and we'll pick it up.

{{signature}}

Placeholders such as {{first_name}} are filled from the inquiry and your settings. Every message ends with: “Reply "stop" and we won't send further follow-ups.”

Current limits

  • Email only. Text messages need a paid telephony service and are not offered.
  • Messages are fixed templates. Lead Desk does not write replies with AI.
  • One automatic reply per address per 24 hours, with hourly and daily caps.
  • A free Gmail account can send to about 100 recipients a day through Apps Script; Google Workspace allows more.
Discuss your messagesSee it in the demo

Lead Desk · rule

Priority rules

Each inquiry gets a score from 0 to 100 with the reasons attached, so you can see why it matters. Scores of 60 or more are hot, 30–59 are warm, and lower scores are cold. Spam is filtered first and never gets a reply.

Priority rulesSam Ortiz
90/ 100hot
  • +30Heating or AC repair (high value)
  • +25urgent: no heat, today
  • +10phone provided
  • +10detailed message
  • +15inside service area
Each point has a reason you can read. Weights are set during setup.
Default weights (adjusted during setup)
SignalPoints
High-value service (repair, installation)+30
Medium-value service (tune-up)+18
Low-value or general inquiry+6
Urgent wording (e.g. “no heat”, “today”)+25
Phone number provided+10
Detailed message (15+ words)+10
Inside the service area+15
Outside the service area-30
Mentions being an existing customer+5

Urgent words in the sample: no heat, emergency, gas smell, smell gas, carbon monoxide, water leaking, freezing, asap, urgent, today.

Current limits

  • Rules match words and fields. They don't understand meaning the way a person does, so unusual wording can be scored low.
  • Scoring is a guide for who to call first. It never decides whether someone gets a reply.
  • Service-area checks use ZIP code prefixes.
Discuss your rulesRead more

Lead Desk · rule

Follow-up schedule

If the customer hasn't answered, Lead Desk sends up to three short follow-ups in the same email thread, on days 1, 3, 7 after the inquiry (hot and warm: 3, cold: 1). They stop when the customer replies, asks to stop, or you change the status in your sheet.

Follow-up scheduleLee Park · warm
  1. Follow-up 1Tue, Oct 20, 9:40 PMscheduled
  2. Follow-up 2Thu, Oct 22, 9:40 PMscheduled
  3. Follow-up 3Mon, Oct 26, 9:40 PMscheduled

A reply check runs every hour. When Lee answers, the next check stops the remaining follow-ups.

Dates from the engine's plan for a sample inquiry received Mon 9:40 PM.
  • Reply check: runs every hour, so a follow-up stops at the next check after the customer answers, not instantly.
  • Out-of-office replies don’t count as an answer, so follow-ups continue.
  • Pause one lead: set its status to booked, won, lost or manual and no further follow-ups are sent.
  • Pause everything: switch test mode on; nothing is sent until you switch it off.

Current limits

  • Follow-ups are sent by an hourly run, so they can go out up to an hour after they are due.
  • A reply has to come from the customer's address in the same thread to be recognised.
  • If a send is interrupted, the lead is flagged for review instead of being retried automatically.
Discuss your follow-upTry a sample

Lead Desk · rule

Owner alerts

You get an email for each new inquiry with its score, the reasons and the customer's details, plus a summary every morning at 7:00 of new leads, customers who replied and anything that needs your attention.

Owner alertIllustrative email preview

[HOT] Sam Ortiz — Heating or AC repair

New lead: Sam Ortiz — Heating or AC repair
Score 90/100 (hot) — URGENT

Email: sam.ortiz@example.com
Phone: (555) 010-2231
ZIP: 02139
The alert goes to the owner's inbox. Content from the engine; layout illustrative.
  • Needs attention: if a reply can’t be sent, the inquiry is still saved, marked, and included in your alert and summary.
  • Errors are written to a log sheet and emailed to you at most once an hour, without customer details.

Current limits

  • Alerts are email only. Push notifications or texts are not offered.
  • Alerts are capped per hour; anything over the cap is covered by the daily summary.
  • The sample alert layout is illustrative; the content matches what the engine produces.
Discuss your workflowSee the data flow