PreviewBanira WorkspaceExplore the concept

Keep new inquiries moving. Even when you’re busy.

Banira sets up inquiry replies, priority rules and follow-up in the Google tools your business already uses, so new customers hear back and you know who to call first.

Discuss your workflow Explore Lead Desk

Runs in your Gmail and Google SheetsEvery message approved by youOne-off setup, $490

You’re viewing a sample workflow for Lead Desk, our first service. Northfield Heating & Air is fictional; scores, replies and dates come from the real rules engine.

Lead DeskSample workflow

Today 2:16 PM

Sample walkthrough (fictional business, results from the Lead Desk rules engine v1.1.0)

  1. Inquiry receivedSam Ortiz, Today 2:14 PM: “Our furnace stopped last night and we have no heat. Two kids at home. Can someone come today? It was making a loud banging noise before it died.”
  2. Rules appliedHeating or AC repair, urgent, score 90/100 (hot). +30 Heating or AC repair (high value); +25 urgent: no heat, today; +10 phone provided; +10 detailed message; +15 inside service area.
  3. Approved replyTemplate “urgent acknowledgement”, approved by the owner before go-live.
    Hi Sam,

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at (555) 010-4477. Otherwise we'll contact you as soon as possible.

Dana Reyes
Northfield Heating & Air
(555) 010-4477

Reply "stop" and we won't send further follow-ups.
  4. Owner notified[HOT] Sam Ortiz — Heating or AC repair
  5. Follow-up scheduledFollow-up 1: Wed, Oct 21, 2:14 PM; Follow-up 2: Fri, Oct 23, 2:14 PM; Follow-up 3: Tue, Oct 27, 2:14 PM. The reply check runs hourly.

Plain, dependable systems. Banira sets up the routine work behind every new inquiry, the reply, the priority and the follow-up, inside the tools you already use, so nothing waits for you to get back to the office.

What Banira is

A small automation agency, starting with one service done properly.

Most owner-run businesses don’t need another platform. They need the inquiries they already get to be answered, sorted and followed up, without adding work. That’s where we start.

The company

Banira

Sets up and supports the systems. You deal with a person, approve every message your customers can receive, and own what we build.

About Banira

Our first service

Lead Desk

Replies to new web inquiries with your approved messages, scores them, alerts you and follows up. It runs in your own Google account, not ours.

Explore Lead Desk

Concept

Banira Workspace

A possible future view of inquiries, follow-ups and connected workflows in one place. It isn’t available; we show it to explain where we’re heading.

Explore the concept

Inquiry handling

Every inquiry gets a considered first reply.

When someone fills in your website form, Lead Desk saves it to your sheet and sends the reply you approved for that situation: office hours, after hours, or urgent. Then it scores the inquiry so you can see who matters most.

Approved templateUrgent acknowledgement
To
Sam Ortiz <sam.ortiz@example.com>
Subject
We got your request — Northfield Heating & Air
Hi Sam,

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at (555) 010-4477. Otherwise we'll contact you as soon as possible.

Dana Reyes
Northfield Heating & Air
(555) 010-4477

Reply "stop" and we won't send further follow-ups.
Sample reply generated by the rules engine from the fictional Northfield configuration.
Priority rulesSam Ortiz
90/ 100hot
  • +30Heating or AC repair (high value)
  • +25urgent: no heat, today
  • +10phone provided
  • +10detailed message
  • +15inside service area
Each point has a reason you can read. Weights are set during setup.

Follow-up and visibility

Polite follow-up, and a clear view of what needs you.

If a customer doesn’t answer, Lead Desk follows up in the same email thread on days 1, 3 and 7, then stops. You get an alert for each new inquiry and a summary every morning at 7:00.

A reply check runs every hour. When the customer answers, the next check stops the remaining follow-ups and the summary tells you to reply personally.

Follow-up scheduleLee Park · warm
  1. Follow-up 1Tue, Oct 20, 9:40 PMscheduled
  2. Follow-up 2Thu, Oct 22, 9:40 PMscheduled
  3. Follow-up 3Mon, Oct 26, 9:40 PMscheduled

A reply check runs every hour. When Lee answers, the next check stops the remaining follow-ups.

Dates from the engine's plan for a sample inquiry received Mon 9:40 PM.
Needs attentionSample exception

Chris Dunn · reply could not be sent

When an email can’t be delivered, the inquiry is still saved, marked needs attention, and included in the owner’s alert and daily summary. Follow-ups wait until a person has looked at it.

Fictional example. The failure is simulated; the handling is how Lead Desk v1.1 behaves in tests.

Automations at work

Three routines run in your account every day: replying to each inquiry, checking for answers every hour, and summarising the morning. Each one only does what you approved.

How Lead Desk works
Inquiry repliesLead Desk

Sam Ortiz · website formOur furnace stopped last night and we have no heat. Two kids at home. Can someone come today? It was making a loud banging noise before it died.

Row added to your tracker

Rules applied engine v1.1.0 ▸

Heating or AC repair, urgent. Score 90, hot. Sent the urgent acknowledgement and alerted Dana.

Next action

Call nowSam Ortiz · (555) 010-2231

Follow-upsLead Desk

Hourly checkCheck open leads for replies and due follow-ups.

3 open leads · sample time Today 2:16 PM

Checked reply threads ▸

Nothing is due right now. One customer replied earlier, so their follow-ups stopped.

Upcoming · 1

ScheduledLee Park · follow-up 1 · Tue, Oct 20, 9:40 PM

Stopped · 2

RepliedMarcus Bell

BookedJo Whitfield

Daily summaryLead Desk

Every morning · 7:00Summarise the last 24 hours for Dana.

Read the tracker ▸

New inquiries, customers who replied, and anything that needs a person.

Needs attention · 1

Reply not sentChris Dunn · call instead

Replied · 1

RepliedMarcus Bell · answer personally

Quote follow-upPlanned

When a quote is marked sentCheck in once if there’s no answer after 3 days.

Planned module ▸

Illustrative only. Not for sale and not priced.

Sample data from the fictional Northfield business. Results from the Lead Desk rules engine; the window layout is illustrative.

Setup and ownership

Set up in your account. Yours to keep.

Lead Desk is a small script attached to a Google Sheet you own. It uses your Gmail to send. There’s no Banira software to log in to and no monthly platform fee.

  1. Your website formA customer sends an inquiry
  2. Your Google SheetEach inquiry becomes a row you own
  3. Apps Script, in your accountApplies your rules and schedule
  4. Your GmailSends the approved reply and follow-ups
  5. YouAlert, daily summary, and the next action
Where Lead Desk runs. Everything inside the outline lives in your Google account. Banira does not keep a copy of your inquiries.

What you approve

  • The three replies and three follow-ups, word for word
  • Which services count as high value, and your service area
  • The urgent words that should put an inquiry at the top
  • Going live, after a test run that sends nothing

How setup runs

  1. Discovery call

    How inquiries reach you today.

  2. Map and write

    Rules and messages, shown with sample customers.

  3. Configure and test

    In your account, in test mode first.

  4. Handover

    How to read the sheet and pause everything.

The full setup checklist
PreviewBanira WorkspaceConcept

A clearer view of the systems behind your business.

We’re exploring one place to see inquiries, follow-ups and connected workflows. This interactive concept shows the direction; Lead Desk is the first service we’re developing.

Explore the conceptDiscuss Lead Desk
Inquiry repliesLead Desk today
  1. TriggerA website form is submitted
  2. ConditionNot spam, valid email, within limits
  3. ActionSend the approved reply
  4. Owner approvalTemplates approved before go-live
Quote follow-upPlanned
  1. TriggerA quote is marked sent
  2. ConditionNo answer after 3 days
  3. ActionA short check-in
  4. Owner approvalEach message type

Concept illustration. Planned modules are not for sale.

Pricing

A one-off setup. Care if you want it.

Fixed in a written plan before any work starts. All prices in US dollars.

First 3 clients

Founding client

$290one-off

Lead Desk in full. You pay once it’s live and working, plus a feedback call after launch.

See what’s included
Standard

Lead Desk

$490one-off

Setup, messages written with you, testing, handover and 30 days of fixes.

Discuss Lead Desk
Optional

Care

$49/ month

Monthly log check, small changes and a results email. Cancel any time.

About Care
Do I get the dashboard shown above?

No. The sample interface explains how Lead Desk works. What you receive is the documented setup in your own Google account: a Google Sheet tracker, the script, your approved Gmail messages, alerts and a daily summary email. The Workspace view is a concept.

What do I need to have already?

A Google account you send customer email from (free Gmail works, with Google’s limit of about 100 automated recipients a day; Workspace allows more) and a website form, or a Google Form we set up.

Who owns it?

You do. It runs in your account, the data stays there, and it keeps working if we stop working together. We remove our access at handover unless you choose Care.

Is Lead Desk available now?

We’re taking first conversations. Lead Desk has passed its automated tests against simulated Google services; each installation is verified live in your account, with test addresses you control, before it goes live.

Tell us how inquiries reach you today.

A short conversation is enough to tell whether Lead Desk fits. If it doesn’t, we’ll say so.

Discuss your workflow Try the demo
  1. You send a short noteName, contact, the tools you use and what goes wrong today.
  2. A fit checkA short call about your inquiries. No account to create.
  3. A written planMessages, rules and a fixed price. Nothing starts until you approve.

Lead Desk · rule

Approved replies

Every message a customer can receive is written with you and approved before go-live. Lead Desk picks one of three acknowledgements by time and urgency, fills in the customer's first name (cleaned) and your details, and never repeats what the visitor typed.

Approved templateUrgent acknowledgement
To
Sam Ortiz <sam.ortiz@example.com>
Subject
We got your request — Northfield Heating & Air
Hi Sam,

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at (555) 010-4477. Otherwise we'll contact you as soon as possible.

Dana Reyes
Northfield Heating & Air
(555) 010-4477

Reply "stop" and we won't send further follow-ups.
Sample reply generated by the rules engine from the fictional Northfield configuration.

Templates in the sample configuration

Office hoursack
Hi {{first_name}},

Thanks for contacting {{business_name}} about {{service}}. Your request is with our team and we'll reply {{response_window}}.

If you'd like to pick a time now, you can book here: {{booking_url}}

{{signature}}
After hoursack_after_hours
Hi {{first_name}},

Thanks for contacting {{business_name}} about {{service}}. We're closed right now, but your request is first in line when we open — we'll reply {{response_window}} of opening.

You can also pick a time yourself: {{booking_url}}

{{signature}}
Urgentack_urgent
Hi {{first_name}},

We've received your message and flagged it as urgent. If you smell gas or suspect carbon monoxide, leave the building and call 911 or your gas utility first.

For the fastest response, call us now at {{phone}}. Otherwise we'll contact you as soon as possible.

{{signature}}
Follow-up 1followup_1
Hi {{first_name}},

Just checking you saw our reply about {{service}}. If it's still needed, you can book a time here: {{booking_url}} — or simply reply to this email.

{{signature}}
Follow-up 2followup_2
Hi {{first_name}},

Following up once more in case the timing wasn't right. We're happy to answer any questions before you decide.

{{signature}}
Follow-up 3followup_3
Hi {{first_name}},

This is our last note so we don't fill your inbox. If you still need help with {{service}}, reply any time and we'll pick it up.

{{signature}}

Placeholders such as {{first_name}} are filled from the inquiry and your settings. Every message ends with: “Reply "stop" and we won't send further follow-ups.”

Current limits

  • Email only. Text messages need a paid telephony service and are not offered.
  • Messages are fixed templates. Lead Desk does not write replies with AI.
  • One automatic reply per address per 24 hours, with hourly and daily caps.
  • A free Gmail account can send to about 100 recipients a day through Apps Script; Google Workspace allows more.
Discuss your messagesSee it in the demo

Lead Desk · rule

Priority rules

Each inquiry gets a score from 0 to 100 with the reasons attached, so you can see why it matters. Scores of 60 or more are hot, 30–59 are warm, and lower scores are cold. Spam is filtered first and never gets a reply.

Priority rulesSam Ortiz
90/ 100hot
  • +30Heating or AC repair (high value)
  • +25urgent: no heat, today
  • +10phone provided
  • +10detailed message
  • +15inside service area
Each point has a reason you can read. Weights are set during setup.
Default weights (adjusted during setup)
SignalPoints
High-value service (repair, installation)+30
Medium-value service (tune-up)+18
Low-value or general inquiry+6
Urgent wording (e.g. “no heat”, “today”)+25
Phone number provided+10
Detailed message (15+ words)+10
Inside the service area+15
Outside the service area-30
Mentions being an existing customer+5

Urgent words in the sample: no heat, emergency, gas smell, smell gas, carbon monoxide, water leaking, freezing, asap, urgent, today.

Current limits

  • Rules match words and fields. They don't understand meaning the way a person does, so unusual wording can be scored low.
  • Scoring is a guide for who to call first. It never decides whether someone gets a reply.
  • Service-area checks use ZIP code prefixes.
Discuss your rulesRead more

Lead Desk · rule

Follow-up schedule

If the customer hasn't answered, Lead Desk sends up to three short follow-ups in the same email thread, on days 1, 3, 7 after the inquiry (hot and warm: 3, cold: 1). They stop when the customer replies, asks to stop, or you change the status in your sheet.

Follow-up scheduleLee Park · warm
  1. Follow-up 1Tue, Oct 20, 9:40 PMscheduled
  2. Follow-up 2Thu, Oct 22, 9:40 PMscheduled
  3. Follow-up 3Mon, Oct 26, 9:40 PMscheduled

A reply check runs every hour. When Lee answers, the next check stops the remaining follow-ups.

Dates from the engine's plan for a sample inquiry received Mon 9:40 PM.
  • Reply check: runs every hour, so a follow-up stops at the next check after the customer answers, not instantly.
  • Out-of-office replies don’t count as an answer, so follow-ups continue.
  • Pause one lead: set its status to booked, won, lost or manual and no further follow-ups are sent.
  • Pause everything: switch test mode on; nothing is sent until you switch it off.

Current limits

  • Follow-ups are sent by an hourly run, so they can go out up to an hour after they are due.
  • A reply has to come from the customer's address in the same thread to be recognised.
  • If a send is interrupted, the lead is flagged for review instead of being retried automatically.
Discuss your follow-upTry a sample

Lead Desk · rule

Owner alerts

You get an email for each new inquiry with its score, the reasons and the customer's details, plus a summary every morning at 7:00 of new leads, customers who replied and anything that needs your attention.

Owner alertIllustrative email preview

[HOT] Sam Ortiz — Heating or AC repair

New lead: Sam Ortiz — Heating or AC repair
Score 90/100 (hot) — URGENT

Email: sam.ortiz@example.com
Phone: (555) 010-2231
ZIP: 02139
The alert goes to the owner's inbox. Content from the engine; layout illustrative.
  • Needs attention: if a reply can’t be sent, the inquiry is still saved, marked, and included in your alert and summary.
  • Errors are written to a log sheet and emailed to you at most once an hour, without customer details.

Current limits

  • Alerts are email only. Push notifications or texts are not offered.
  • Alerts are capped per hour; anything over the cap is covered by the daily summary.
  • The sample alert layout is illustrative; the content matches what the engine produces.
Discuss your workflowSee the data flow